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By: Monica Harper
When we talk about Easter, we are talking about the only time in the year to put all your eggs in one basket. Consumers are rushing up to spend money on the Easter shopping, as roughly eight out of ten Americans are planning to celebrate the Easter. On an average, one person spends $151 on Easter shopping across the United States, and it is a lot considering the number of people.
Even the people who do not plan to celebrate it finds the Easter sales intriguing and tend to buy on this occasion. The goodies on the sales display at this event are very hard to resist for those people, and they, on an average, spend $20 on them.
From the whimsical to traditional, people under the age of 30 embrace every aspect of this day. They are likely to spend even more than the average given above, and they are the main target of all the businesses across the United States on Easter. Let’s have a detailed look at what is engaging the younger consumers on this Easter.
What is engaging youth on this Easter?
How are the young consumers planning to spend this holiday? Well, to look into that, first we have to conclude that regardless of the age, some activities are accessible and associated traditionally with this holiday. From meeting family, cooking, to going to church, these traditional activities are part and parcel of Easter, and it is incomplete without them.
Coming back to the young consumers, they may be a little bit more playful with their plans for Easter as compared to the people of other ages. They are the group that will mainly plant an egg hunt, send and receive gifts, and browse online for shopping sales.
What is Inspiring Younger Consumers?
The broader interest from the people of this age group may also spur more spending as compared to the older people’s expense. They also have plans to spend more, as just ten years ago, there was an average annual increase of 12% on Easter from the youth, now it has more than doubled.
As the spending differs, the elements that inspire the younger consumers also differ from their counterparts of older ages. Young people are more likely to be inspired by store displays, sales and getaways, and exclusive seasonal and traditional products.
Also Read: How Essential Designing Suitable Packaging Boxes for Every Product?
The event-specific packaging of products related to the Easter also seems to inspire the youth more than it impacts older people. For example, a bunny or egg inspired vape packaging will influence the younger consumers of vapes to buy it as compared to the people above 40.
6 Ways to Make the Most of the Younger Consumer Rush
As we have discussed the trends and data analysis of the younger consumers on Easter, for a business, stats and analysis don’t mean anything unless they mean business. Here are the six ways in which a company can make the most of the younger consumers rush on this Easter.
Up The Ante on Promotions:
As the sales go to almost an average increase of 50% during the Easter, it is high time that a business makes the most of it. Consumers are always drawn towards the sales and promotions on such occasions, and Easter is one of the most significant events right after Christmas.
To ensure that every potential customer ends up buying from your store, offer the lucrative promotions, and sell the stock that an average customer wouldn’t have purchased without the sales promotion on it. It goes for all the expensive, as well as out-of-season stock in your store.
Increase Online Presence:
If you don’t have an online presence, you are on the wrong side of the businesses. Having an online presence boosts the sale of a company to almost an extent of 200%. So, to start with, if you do not have an online presence, it is time you have it.
If you already exist online, Easter is the right time to invest more time on your online portal. You should post more on your social media accounts and online your online retail store, and list down your promotions and sales there. If you are a big store, you should seriously consider hiring an expert to handle your online store.
Increase Points of Payments:
To meet the increasing demands on this Easter, you need to increase the points of payment for your business. You should offer your card-payment customers the mobile point of sales to pay via their smartphones. It will not only make it convenient for the customers but will also make place for other customers to pay quickly.
It will be a significant differentiator for your business this Easter, and it will leave a long-term effect in your business even after Easter is over. There is no wrong time for offering convenience to your existing and new customers, and it pays back in increased profits for the business.
Speak with Your Customers Through Pictures:
This Easter is the time that you move away from the eggs and bunny pictures, and offer more alluring and talkative views. You can try creating an emotional connection with your customers via lifestyle pictures and other images that depict your products.
You can make pictures imagining the scenarios of people in the way they celebrate their Easter. For example, consider making pictures that have gifts openings, family-meetings, and church-going visuals.
Think of Post-Holiday Mood:
While the strategy that we are discussing now revolves around Easter, you should not neglect the opportunities that will come right after the holidays. Your business can be selling 25% more than what it was trading before Easter, only if you invest the right strategy in the time of Easter.
You have to make sure that you aren’t caught up in the relaxing and recovering phase right after the Easter ends your stock. You should be getting more inventory and anticipate higher sales on Easter. This way, when a customer comes looking for a specific product right after the Holidays, your store has one.
Prepare for Next Easter:
It is essential to take notes from this experience and design the following year’s Easter sale according to it. Every shortcoming that you would face this Easter should not be repeated on the next one, and that should be the positive of this year lags.
You can calculate the average sales that you did over the phase of Easter and ensure that next year around that time; you have at least 20% more supplies in your store. It is an average rate of sales increase per annum in the United States.
Easter in 2020 & the pandemic of coronavirus:
Considering the rapidly growing epidemic of COVID19 across the United States, businesses will most likely suffer a lot. Easter sales won’t be as much as it could be anticipated for an average year, and the stats that have been published in this article aren’t counted under the impact of coronavirus.
Hence, businesses should expect lower sales in 2020, and prepare for next year. It is also time to consider the alternative strategies for the companies whenever a pandemic or any emergency stage hits the globe.
