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By: Monica Harper
Customer experience is at the heart of business success. And creative cereal box design ideas can add a pulsation through your entire business.
CX can be found in every aspect of your brand, from customer service to the quality of your product. And one area where it is particularly relevant to cereal box design ideas is,… you guessed it – right on the packaging itself.
A really strong cereal box design will help create an emotional connection with customers and keep them coming back for more. Among the most important elements that affect a customer’s experience with a product are visual cues, including brand colors, imagery, or types of packaging.
According to marketing experts at Quirk, cereal makers should take advantage of this “doorway” to the consumer by considering how certain design choices can influence how customers feel about your product.
This blog discusses some of the things cereal box designers can do to enhance customer experience? However, before we do that, we have to get into the nitty-gritty of the cereal box. Some questions that will help you define cereal box packaging are as follows:
- What are cereal boxes made of?
- Are cereal boxes compostable?
- Are cereal boxes recyclable?
Before moving towards creative cereal box design ideas, let’s answer these basic questions.
What Are Cereal Boxes Made Of?
A cereal box is quite simply an outer container that holds the product inside. It’s made of thick paper and sometimes cardboard, and it has a thin foil lining on one side to keep cereal fresh and crunchy. However, several paper packaging materials can help you add unique properties to the packaging.
Are Cereal Boxes Compostable?
There is often mixed information about this topic since most cereal boxes are made of paper, and most modern recycling facilities can handle paper products.
However, not all of these will survive a trip through commercial composting machines. That said, there is a special paper packaging material that is biodegradable. That material is known as Kraft.
Kraft materials are made using a mix of paper and wood fiber. And while it is not as strong as traditional paper materials, it will decompose over time in a composting environment.
Are Cereal Boxes Recyclable?
Almost all cereal boxes made using paper packaging materials are recyclable. The thin foil lining that helps keep cereal fresh is the only part that might cause a problem at some recycling facilities. However, most modern recycling facilities can handle foil-lined products.
Furthermore, you can always decide not to use the thin foiling in your cereal box design ideas.
Now that we have answered some of the basic questions about cereal boxes let’s discuss how to use creative design ideas to enhance the customer experience.
Different Types of Cereal Boxes and Their Effect on Customer Experience
When you think about it, there are really only two types of cereal boxes – the standard box and the bag. However, there are endless possibilities for creative cereal box design ideas for each type of packaging.
The Standard Cereal Box
This is the most common type of cereal box, and it is made of thick paper or cardboard. It has a hinged lid that opens up and a paper band that wraps around the outside.
The standard cereal box is a great platform for creative design ideas. You can play with the shapes, sizes, and colors to create a unique look that will grab customer attention.
Additionally, you can use different materials to give the box some added properties. For example, as shown above, you could use Kraft paper to make the box biodegradable.
The Bag Cereal Box
This type of cereal box is made of thin, laminated material, and it is folded and glued at the seams. It usually has a cardboard bottom and a clear plastic top.
The bag cereal box is also a great platform for creative design ideas. However, because it is made of thin materials, you have to be careful about how much weight you put on it.
You can also play with the shapes, sizes, and colors of the bag to create a unique look. Additionally, you can use different materials to give the bag some added properties. For example, you could use a breathable material to help keep cereal fresh.
Now that we have discussed different types of cereal boxes and their effect on customer experience let’s look at some creative design ideas for each type.
Tips To Enhance Your Cereal Box Design
Whether you want individual cereal boxes in bulk or a limited quantity, the following list gives wonderful tips to increase the visual appeal of your cereal boxes.
- Use bright colors and images that are eye-catching and attractive.
- Make sure your product branding is consistent across all packaging, including cereal boxes, so that customers know they’re getting the same quality product each time.
- Be sure to use clear, straightforward branding and messaging that give the customer “quick wins” – i.e., those things that they will understand or appreciate as soon as they pick up your box of cereal at the store. This is particularly important when it comes to health-oriented cereals.
Being able to see at a glance what the cereal is and what it contains is always a plus. Quick wins might also include interesting facts about the product or its ingredients or creative uses for the cereal beyond just eating it in the morning.
- Use interesting and unique shapes for your cereal boxes, which can help set your product apart from others on store shelves.
- Listen to what your customers are saying about your product, whether good or bad, and use their feedback to improve future packaging.
Now you know how to use creative design ideas to enhance the customer experience with your cereal boxes. However, we have to give a special mention to cereal boxes hats.
You can use cereal boxes hats as a way to attract attention to your product on store shelves, as well as to engage with customers in a fun and playful way.
There are endless possibilities when it comes to designing creative cereal box hats, so be sure to let your imagination run wild. Just be sure that the hats are easily assembled and can be worn by children and adults alike.
To Sum It All Up
With some creativity and a few exciting cereal box design ideas, you can turn your boring old cereal boxes into something fun and unique that will grab customer attention.
Packaging Bee helps you materialize your ideas without breaking your bank. Our designers can help bring your vision to reality while offering high-quality packaging solutions. Connect with our team, and let’s create something eye-catching!
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