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By: Monica Harper
A well-thought-of mailer box designs can be your ultimate tool for increased brand recognition, better customer experience, and increased sales.
However, to get all the benefits, you need to ensure that you put in time and effort when coming up with mailer box design ideas.
Various elements incorporate a packaging design. It would be best if you were mindful of various factors that include:
- Branding
- The Product
- Consumer requirements, preferences, and concerns
- Regulations for mailing the package
- Economics of your business (price, advertising investment vs. Product value, etc.)
- Target audience, and so much more
Here are a few essential tips you should keep in mind when thinking of a custom mailer box design.
Customize To Build Trust
Your packaging design is the face of your business that your customer will see first before anything else. It is essential to ensure that it conveys the right message about your brand and shows how it can enhance the quality of life. Customization helps build trust in customers, especially familiar with the general look and feel.
Match Your Brand Personality
Your packaging design should reflect your personality to make it more relatable and authentic to customers. After all, this is your representative in the market interacting with them daily. It should be in line with the other elements in your brand design.
Appeal To Emotions
People are more inclined to buy items that process sensory information, using their emotions instead of logic. You can use bright colors or unique shapes in your package design to attract attention and create an emotional reaction towards products. Let’s say you are producing is a perfume; you can use the smell of the perfume to attract potential customers.
Use Your Resources
Don’t be afraid to let your creativity loose. You have various resources that are available online that will help your mailer box design ideas come into reality without having to spend too much on new molds and dies. If that is not an option, you can go to a 3D printing shop to have your ideas come to life!
Get Feedback
It is not enough that you know what your customers want; it’s essential to ask them directly about their requirements. You need to be able to learn from the feedback given by customers to improve your mailer box design. Remember, when creating a great packaging design, it’s not about you, so do not hesitate to ask for help!
Ensure Your Steps Are Sustainable
Remember that the packaging is not just a means of protecting products. It also provides information to customers on how they can use your product more sustainably. By doing so, you ensure the effectiveness of your overall brand image and customer loyalty.
Be Prepared For Changes
Remember that your business and customers can change in the future, so don’t settle for a design that only fits your current needs. You need to adjust and accommodate any foreseeable changes to keep up with the ever-changing market trends and customer requirements.
What you thought was perfect 10 years ago might not suit today’s market. That could lead you to make new designs for your custom printed mailer boxes.
Make It Stand Out
You have to make your packaging design unique to catch customers’ attention. You can do that by adding certain elements that will help you stand out from your competitors trying to sell similar products to yours.
Keep Testing!
Creating a custom mailer box design is not an easy task, so you need to keep testing your designs many times before settling for the best one. You can also try adding various elements or removing certain components of your current design to see if they meet customer requirements.
Recognize The Importance Of Quality
Remember that your packaging design is not just about aesthetics. It is what gives your product its value in front of customers, so ensure that the quality of materials used for making it is excellent to give them an impression that you are selling high-quality products.
Make Sure You Have Enough Space!
The final and most crucial step in creating the design of your custom printed mailer boxes is to ensure it fits. You don’t want to create a design that will not fit your product, so be sure to check your dimensions beforehand and ask for help if it’s too complicated.
What Comes Next
So imagine you have the mailer box designs already; what’s the next step?
Well, now it’s time to transfer it to paper. One of the best ways to do that is by creating a mailer box dieline.
A dieline is basically an outline or draft of your design. It is a set of guidelines that you can use to create your packaging and make sure it fits correctly.
The basic purpose of using dielines is to produce the best custom mailer box designs for whatever product you are selling and ensure they fit perfectly and won’t be printed too small or too large.
Get A Template For Your Dieline
You can easily purchase a pre-made dieline from various online printing websites. Still, suppose you’re looking to save some money and need it right now. In that case, you can always create one yourself using graphics software like Adobe Photoshop or even Microsoft Word. It’s all about creativity!
So if you’re looking to get your custom mailer boxes printed, be sure to create a dieline and send it along with your design to the printing company of your choice.
Check If They Support Dielines
It’s important that the printing company can accept dieline submissions from their customers. Not all companies offer this service, so make sure to ask them before wasting your time creating one.
At Packaging Bee, we accept and help you make design dielines. Our designing team works with our manufacturing department to create, help visualize and create exceptional mailer boxes that can take your brand to the next level.
Whether you want to rehash old mailer box designs or create something entirely new, we can help you out. Feel free to give us a call or visit our website for more information.
