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By: Monica Harper
In a world filled with artistic expression, colorful images, vibrant visuals, and overwhelming movement, dare to be different, embrace silence, opt for blank product boxes.
Product boxes are a packaging solution that can help impact the potential buyer. Like any marketing material, they are designed to convince a prospective customer or user that your product is worth buying or using. That’s why you need something unique and original but not too out of the box; for this time, it means you can’t go empty-handed.
Blank boxes take that concept and turn it on its head. Blank boxes are just blank. Devoid of any decoration. They are the ultimate functional packaging solution.
And that is why they have a certain appeal to them.
This blog will tell you the wonderful benefits of using blank product boxes. Furthermore, we will look at ways you can let your creative expressions shine through on these blank canvases.
Let’s begin.
Benefits Of Custom Blank Product Boxes
It may not look like it, but custom blank product boxes can offer a lot of benefits and features.
Here are the top reasons to use them:
Product Differentiation
Blank is beautiful, they say. People want something different when it comes to how their products look like. Consumers love variety and options; what better way to give that than with blank product boxes?
Blank product boxes can easily help you get a leg up on the competition. It’s a simple way to give your business an edge, and it makes perfect sense, too, since you’re using a different approach from what your competitors are doing.
Branding
Since the box is blank, any addition stands out more prominently. Successful companies are using this to their advantage.
You can use stickers, decals, or your logo to add a touch of branding and differentiation in the process. Adding these little touches will help build brand awareness and create stronger customer associations with your company.
Packaging Material
The packaging material is vital whether you want black packaging boxes, blank cosmetic boxes, custom black boxes, or blank packaging. By customizing the packaging to your needs, you can benefit from different characteristics.
For example, you can choose a strong but lightweight packaging box for your more breakable products or opt for custom black boxes that are stronger than the usual cardboard material.
The important thing is always to consider what works best for your product and give it the protection it needs. It’s giving you more control over how you want to present your product.
Affordable Packaging
When talking about blank boxes, the term affordable packaging pops up repeatedly. It is true. Blank packaging is an affordable packaging option compared to others. It can help you save a lot of money and be used for different purposes.
The thing with blank packaging is that it’s not too expensive or too cheap either. You get the benefits others get from custom boxes at a more affordable rate.
Customers Love It
This may be a little bit self-serving, but still true nonetheless. Customers do love blank boxes because of the options they offer. So by giving them something actually better than what is usually available, you’re doing them a service in return for their patronage.
Using custom blank product boxes is a great way to pique the interest of your target audience. It’s a unique approach that they’re not likely to pass up on, especially if you do it right.
Now that you know about some benefits of using blank product boxes let’s see how we can make them a little more special
How Can You Make The Most Out Of Custom Blank Product Boxes?
There are different ways you can use custom blank product boxes for your needs and benefit from them.
Packaging Your Product Well
It should go without saying, but the packaging should always be superlative. The first step is to make sure you choose the right materials for your product. Make sure that it works with what you’re trying to sell and is appropriate.
For example, if you’re selling books, you want to opt for packaging boxes that are strong enough to handle the weight of your products.
Take Control
When dealing with custom blank product boxes, it’s easy to fall into the trap of thinking that all you can do is just put your stuff in there and hope for the best. Now, this may be true when it comes to most boxes, but not if they’re custom.
You can use them to your advantage by printing on them or creating special elements that set it apart from the usual black box everyone is used to seeing. All you need is some imagination and creativity to achieve this goal.
Customizations
This section will tell you about some customizations that can help you create blank packaging that complements your products.
Add-ons like:
Printing Your Logo
Adding stickers or jotting down some notes can make all the difference. It’s a way of making things more personal, which will benefit you in the long run.
Labels
Attaching a label to your box may be a little bit extreme, but it’s effective. Making sure that the container has a label detailing your company, contact information, or other important information is a great way to make it stand out.
Fancy Shapes
Coming up with fun and interesting shapes for your boxes may seem like another extreme, but it can be quite useful. It’s one of the ways you can differentiate yourself from everyone else in the marketplace.
Die-Cuts
Another form of customization is die cuts. This option requires you to create a special cardboard shape with an opening for your product before the box is assembled.
That gives it an edge over most other boxes out there because they already have standard shapes that make products fit in them easily, without considering how it looks on the outside.
This is a great way to show creativity towards your product and make it stand out simultaneously. If you’re not sure where to start, try looking for free die-cut box templates online that will allow you to create something similar.
The Possibilities Are Endless
Primarily, blank product boxes are used because they don’t stand out. But if you spend a little time customizing them to your needs, they can be a great asset. It’s even better when you realize that the sky is the limit because there are many ways to go about it.
You just have to be creative and think outside of the box! In other words, all you need is some imagination to transform your standard product packaging.
Worry not. Packaging Bee is with you all the way. Our in-house designers can create anything you can think of or even something you hadn’t thought of. Reach out to us today for a free quote!
